Simply Sweet Bakes is the next generation of Its All Good Bakery — a beloved community staple that served the Bay Area for over 30 years. Since its closure in January 2026, we've been working to bring back the nostalgic sweets and custom creations everyone grew to love. A little reimagined, but still rooted in the classics — including the 7Up lemon pound cake that became a cult favorite. We're so glad you're here. Read more about our roots here.